BUAD 332 Final Exam Class Examples Questions With Complete Solutions, Graded A+

Example of Marketing in Action - JDA, combining direct mail with personalized URL's cost JDA $60,000 but yielded high response rate and $13 million in sales Catalog creates - emotional affection Telephone marketing is a big part of - direct marketing Direct Marketing Example - Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the first website to come up on someone's page Where is direct marketing heading - Prism advertisement and measure dollar spent of advertising Direct Marketing Example 2 - Synchrony Financial and BI Studios ad: allow a message to be sent to you telling you where things are in the store Face to Face Sales = - expensive Customers are based on - size and performance Blog, reviews, forums are - important to C2C Straight extension example - class video with people using siri Example of high costs - Bayer aspirin vs Rite Aid Promotion only adds - psychological valueDeceptive Pricing Example - fines by courts in the Australia (Jetstar and Virgin Australia fined over misleading prices) Deceptive promotion example - Kim Karsadhian sketchers shoe commercial was fined (making people think they would automatically get fit) Deceptive Packaging example - New Jersey company fined for a disney bead kit Incentives for - High-Pressure Selling Personal Selling unethical behavior and illegal example - Bextra Drug Example of Planned Obsolescence - Apple Deceptive practices - changing size of bottle to smaller but keeping same price On average we see about - 5,000 ads per day Top U.S. Lobbying Industry in 2019: - Pharmaceutical United States and New Zealand are the only two countries with - permits to DTC drug ads Ralph Nader was known as the - The "Godfather" of Consumerism Ralph Nader wrote - Unsafe at Any Speed Rachel Carson was kinda the - Godmother of Environmentalism Rachel Carson wrote a book called - Silent SpringExample of psychographic segment / environmentalism - Coca Cola ad about helping the environment Example of consumer-oriented and innovative marketing - Proctor and Gamble Example of sense-of-mission-marketing - Toms Shoes Another example of sense-of-mission-marketing - Ad from Dove with a self-esteem fund Planning = - what are we going to do in the future to get sales in the most appropriate ways Buy, Make, Deliver = - Supply