A-LEVEL AQA AS GCSE BUSINESS Paper 2 QUESTIONS PAPER & MARK SCHEME [ MERGED] JUNE /1

2 *02* IB/G/Jun23/8132/2 Do not write outside the box Section A Answer all questions in the spaces provided. 0 1 . 1 Which of the following is a method of secondary market research? [1 mark] A Focus group B Internet research C Interview D Questionnaire 0 1 . 2 Which of the following describes dividing potential customers into groups based on different characteristics? [1 mark] A Differentiation B Globalisation C Integration D Segmentation For questions with four responses, only one answer per question is allowed. For each question, completely fill in the circle alongside the appropriate answer. CORRECT METHOD WRONG METHODS If you want to change your answer you must cross out your original answer as shown. If you wish to return to an answer previously crossed out, ring the answer you now wish to select as shown. 3 *03* Turn over ► IB/G/Jun23/8132/2 Do not write outside the box0 1 . 3 Which source of finance could be given to a business to create jobs in areas of high unemployment? [1 mark] A Government grant B Mortgage C Share issue D Trade credit 0 1 . 4 Which of the following is the correct formula to calculate the margin of safety from a break-even chart? [1 mark] A Break-even output + planned (or actual) output B Break-even output / planned (or actual) output C Planned (or actual) output – break-even output D Planned (or actual) output – total costs 0 1 . 5 Which of the following types of business ownership has shareholders, but cannot advertise its shares to the general public? [1 mark] A Partnership B Private limited company C Public limited company D Sole trader Question 1 continues on the next page 4 *04* IB/G/Jun23/8132/2 Do not write outside the box0 1 . 6 Which of the following is an advantage of trade credit for a business? [1 mark] A Access to supplies without having to pay immediately. B Can raise money from equipment that is not being used. C Money does not need to be paid back. D Suppliers are responsible for repairs and maintenance. 0 1 . 7 Identify two factors a business will consider before deciding on the promotional mix for its product or service. [2 marks] Factor 1 Factor 2 0 1 . 8 Shareholders have a key objective of profit. Explain one reason why this might cause conflict with a different stakeholder group. [2 marks] 0 1 . 9 Explain one problem a business might face when producing an effective business plan. [2 marks]