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Whole of AQA GCSE business paper 2 Already Passed

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Whole of AQA GCSE business paper 2 Already Passed Methods of expansion Methods of internal growth Benefits with internal growth Issues with internal growth Methods of external growth The 3 methods of merger/takeover Benefits of external growth Issues with external growth Being sustainable Methods of sustainability Advantages of being sustainable Disadvantages of being sustainable Consumer spending Interest rate Effect of low interest rates Effect of high interest rates Purpose of market research Methods of market research Primary market research Secondary market research Loss leader Advantages of Loss Leader Disadvantages of loss leader Factors of pricing decisions Costs Nature of the market Competition Product differentiation Unqiue selling point (USP) Brand image

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Whole of AQA GCSE business paper 2 Already
Passed

1). Methods of expansion

 Ans: Internal (organic) growth

External growth


Franchising


2). Methods of internal growth

 Ans: - Opening new stores: extra costs however more potential sales

- E-commerce: business has access to a larger market however there can be technical
problems

- Franchising: firm doesn't have the usual risks and costs of running a new outlet as it's
under a predominant brand however the franchisee has little to no freedom


3). Benefits with internal growth

 Ans: - Relatively inexpensive
- Firm grows slowly so quality doesn't suffer and new staff are trained well


4). Issues with internal growth

 Ans: - It can take a while and some owners don't want to wait a long time to start
making money


5). Methods of external growth

 Ans: - Merger: two firms join together to form a larger firm
- Takeover: an existing firm expands by buying more than half the shares in another firm


6). The 3 methods of merger/takeover




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,  Ans: Supplier - A firm joins with a supplier: allows the firm to control supply, cost and
quality of the supply


Competitor - A firm joins with one of its competitors: more economies of scale and bigger
market share, also more able to compete

Unrelated firm - Two unrelated firms join together: diversifies the firm into new markets
thus reducing risk of relying on few products


7). Benefits of external growth

 Ans: increase profit, increase market share, gain new ideas, avoid having to compete,
gain from economies of scale


8). Issues with external growth

 Ans: - Not all firms operate the same way and it may cause problems that impacts
costs and productivity


9). Being sustainable

 Ans: Working in a way that doesn't damage the Earth for future generations


10). Methods of sustainability

 Ans: - Renewable resources
- Vehicles and machinery that produce less Co2
- Electrical goods that are more energy efficient


11). Advantages of being sustainable

 Ans: - Gives a competitive advantage - a "green image" can attract new customers and
increase sales


12). Disadvantages of being sustainable

 Ans: - Initially quite expensive in the short term - can decrease profits or even cause
losses


13). Consumer spending




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