J 412 UNDERSTANDING DISNEY MIDTERM EXAM QUESTIONS AND ANSWERS.

Wasko "Understanding Disney" Disney started in 1923 by Walt and Roy Disney Walt was born in Chicago 1901 Formed Laugh o Gram films in 1922 after army First cartoon was Alice's Wonderland Ub Iwerks illustrated Mickey Steamboat Willie appeared in 1928 (3rd film) Merchandising ensued 1 mil. Mickey Mouse Club members by 1932 Snow White 1937- 8.5 mil. Salary problems and strike at Disney in 1941 Disney moved to TV in 1950 Disneyland opened in 1955 Buena Vista created for film distribution 1953 Disney World opened in 1971 Walt Disney died in 1966 from lung complications cheap overseas labor Wills "Disney Culture" Disney anti war propaganda Disney flourished under Eisner and found its cartoon roots again Mickey went from wild, to tame, to non existent Walt had others bring his ideas to life Walt was really a normal guy Disney makes ordinary things fun and kid friendly Disneyland is a more fun version of the US Disney parks treat visitors like sheep Disney and the park were anti communist Eisner shifted the company into money mode Disney Cruises started in 94 Wasko "The Walt Disney Company" Diversification and synergy Disney Segments: Media Networks-ABC in 95, TV, distribution Parks and Resorts- Land and World, abroad and domestic Studio Entertainment- Pixar, Marvel, Lucasfilm, Touchstone Consumer Products and Interactive-Largest owner of intellectual property and books Iger strategies: Creating, expanding, innovating Stragic Philanthropy Excessive merchandising and americanization Disney's Hometown Marceline Missouri Disney Birthday Dec. 5 1901 in Chicago Walt Disney after WWI returned home (after faking his age to get into the war) and moved to LA with brother Roy The two created the Disney Brothers Cartoon Studio which was later renamed to the Walt Disney Studios since Walt was the face of the company and Roy was the behind the scenes operational and financial business runner Disney's first animated films were called Laugh-O'Gram films Laugh-O'Grams started in 1921 with Ub Iwerks in Kansas City made shorts such as Alice's Wonderland they worked as commercial artists before creating Laugh-O'Grams He lost the rights to which character? oswald, the lucky rabbit distributed (and the rights owned by) Universal Disney lost the rights to him and vowed never to allow anyone to own the rights to his creations ever again. and thus the creation of mickey mouse. Creation of MIckey Mouse he was created out of necessity and needed a character to follow the current popular trends in animation. walt voiced mickey for the longest time the mickey shorts start taking off in the 20s and 30s Silly Symphony shorts distributed through United Artists Pictures Skeleton Dance 1929 Flowers and Tress 1932 both of these showcase Walt's ability to find and bring to life anything and everything. first feature length animated film Snow White (1937) Snow White and the Seven Dwarfs 1937 known as Disney's Folly wayyy over budget estimated at $150,000 but ended up being $1.5 million Started a huge merchandising campaign before the film even came out disney wanted to make people feel and cry the original films were used to make people laugh The dedication of the employees was incredible due to Disney's determination and dedication to getting this film created Wanted to make thought and emotion be real and not hyperbolic. Hyper realism in the film created a suspension of disbelief. a lot of marketing went into this film the massive success of this film led to more confidence in Walt and he begins to push himself and company more. Early Merchandising - Still in the process of growing, Disney was still distributing through other companies such as United Artists - They started dabbling in merchandising and creating toys that went along with the shorts coming out. - Keep tight reins on their licensing agreements Strike at Disney - 1941 - the animators became very dissatisfied with the structure of the company especially with the imbalance of salaries and when bonuses were given out and to whom - Women mostly populated the recoloring department - Unionizing was very popular throughout the 30s - The company had its own union - "Uncle Walt" believed in hard work and wanted everyone to be a big family and was very much about control - Art Babbitt challenged Disney about the control, fires him and the strike was created. Babbitt was very skilled and created Goofy but was fired for "betraying" Disney. Disney and his HUAC testimony Disney testified at HUAC and named some of the people who were in the 1941 animators' strike as communists and put them on the blacklist Diversification a company increases the number of products it offers, or increases the area in which it competes within a given industry. Disney during WWII Disney created shorts, tra