MKTG 442 Final

There are several basic questions involved in sampling design. "Should a sample be taken? If so, what process should be followed?" are two such questions. Which of the following questions is also involved in sampling design? Correct Answers All of the above Which of the following conditions does not favor the use of a census? Correct Answers The population is large ___________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample Correct Answers Probability sampling __________ attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the interviewer. Correct Answers Convenience sampling ___________ is a form of convenience sampling in which the population elements are selected based on the judgment of the researcher. Correct Answers Judgmental sampling The major advantage of _________ is that it substantially increases the likelihood of locating the desired characteristic in the population. Correct Answers Snowball sampling The efficiency of a probability sampling technique may be assessed by comparing it to that of _________. Correct Answers Simple random sampling _________ is a probability sampling technique in which each element in the population has a known and equal probability of selection. Every element is selected independently of every other element and the sample is drawn by a random procedure from a sampling frame. Correct Answers Simple random sample _________ is a probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame. Correct Answers Systematic sampling