BA105 Chapter 4 Test Questions with Correct Answers

BA105 Chapter 4 Test Questions with Correct Answers prototype focus group in-home windshield - Answer-Windshield Question 2 An analysis that determines the degree to which a product or service idea appeals to potential customers and identifies the resources necessary to produce the product or provide the service is referred to as . business prototyping (product or service feasibility analysis) business plan analysis financial feasibility analysis - Answer-Product or service feasibility analysis Question 3 The enactment of the Affordable Health Care Act in 2010 is an example of a change. technological political and legal economic demographic - Answer-Political and legal Question 4 Conducting research involves collecting data firsthand and analyzing it while research involves gathering data that has already been complied and is available. Product,Secondary Primary, Secondary Secondary, Primary Primary, Industry - Answer-Primary, Secondary Question 5 Time out of cash is relevant to analysis. business plan strategic business model financial feasibility - Answer-Financial Feasibility Question 6 The Internet is an example of a force. technological sociocultural demographic economic - Answer-Technological Question 7 Printed newspapers have seen their readership rates decline as new generations of potential readers turn to their iPads and smartphones for sources of news. This is an example of . bargaining power of buyers threat of substitutes bargaining power of suppliers rivalry among existing firms - Answer-Threat of substitutes Question 8 Which of the following is not a macro force that creates change in industries? Technological Entry barriers Economic Sociocultural - Answer-Entry Barriers Question 9 According to Porter's 5-forces model, a substitute for Coca-Cola, the carbonated cola drink, would be . Mountain Dew Pepsi Dr. Pepper bottled water - Answer-Bottled Water Question 10 One form of primary research is . internet research library research a focus group to review published articles - Answer-A focus Group Question 11 A(n) trial involves sending researchers into customers' homes to observe them as they use the company's product or service. focus group in-home windshield prototype - Answer-In-Home