CMKG CPCM Mini Exam Questions & Answers 2024/2025

CMKG CPCM Mini Exam Questions & Answers 2024/2025 D. Cannibalization - ANSWERSA Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - ANSWERSTrue or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into the POG software. D. All of these are justifications for expanding category space - ANSWERSWhich of the following is not a justification for expanding category space within a retail environment? A. Changes in category profitability B. Changing consumer preferences C. Changing category role D. All of these are justifications for expanding category space E. Category growth B. Product line extension - ANSWERSA Supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller-sized products than the original lineup. What is this an example of? A. Brand extension B. Product line extension C. Cannibalization