CMKG CPCM PRACTICE EXAM QUESTIONS & ANSWERS 2024/2025
A. Market shares. Through a compilation of banners in the data. - ANSWERSWhich of the following analytics is NOT available in retailer POS data?
A. Market shares. Through a compilation of banners in the data.
B. All of these analytics are available in retailer POS data.
C. Trends. Through time variations available in the data.
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment.
E. Shopper insights. Through transactional and shopping basket data.
A. Ensuring the loyalty card data updates correctly. - ANSWERSWhat's the least important consideration when creating a monthly updated store-level report from syndicated scanner data?
A. Ensuring the loyalty card data updates correctly.
B. Planning for new store openings or closures.
C. Identifying key performance indicators.
D. Planning for new products that may be introduced after the report is created.
D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - ANSWERSIf a SKU has achieved $8,500,000 in sales and has 80% ACV distribution, what is its Sales per Point of Distribution (SPPD)?
A. $531.25
B. $1,062.50
C. $106.25
D. $106,250.00 True (share) - ANSWERSTrue or false? If a retailer sells $135 million in 13 weeks and grew 20% vs year ago and the Market sells $500 million in 13 weeks and grew 18% versus a year ago then the retailer is gaining $ share.
A. Share of features by brand divided by the brand's dollar share within the category - ANSWERSHow do you determine fair share of features for a brand?
A. Share of features by brand divided by the brand's dollar share within the category
B. Dollar sales sold on feature divided by total dollar sales for a brand
C. Share of features by brand for the market minus share of features by brand for the retailer
D. Promoted sales share by brand minus base sales share by brand
A. Market basket analysis - ANSWERSWhich of the following analyses provides the information about other products that are purchased at the same time as a specific category?
A. Market basket analysis
B. Geodemographic analysis
C. Leakage tree analysis
D. Syndicated scanner data analysis
A. Product line extension - ANSWERSA Supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller-sized products than the original lineup. What is this an example of?
A. Product line extension
B. Brand extension
C. Cannibalization
D. Incremental contribution
66 (WORK= (1) Sales per $MM ACV: 10,000/25=400 (2) Sales Index: (400/600)*100=66.6667) - ANSWERSCalculate the "Sales Index" based on the following information: • Store Units: 10,000 • Store ACV $: $25 million • Chain Sales per $MMACV: 600 Type your numeric answer in the space below. C. Turf protecting, profit generating, cash generating - ANSWERSAfter developing measurable category objectives what are some examples of category strategies that can support the objectives?
A. Price generating, turf protecting, promotional advertising
B. Promotional advertising, price generation, product mobility
C. Turf protecting, profit generating, cash generating
D. SKU proliferation, turf protecting, traffic building
D. A model that spreads the cost of a company's activities evenly across all the company's products - ANSWERSWhich of the following descriptions does not describe activity-based costing?
A. A model that assigns the cost of a company's activities to all the company's products, according to the amount each product actually consumes
B. A model that translates indirect costs into direct costs
C. A model that accounts for the cost of overhead in the cost of a company's products
D. A model that spreads the cost of a company's activities evenly across all the company's products
D. Variety and capacity - ANSWERSWhen deciding which products to carry, what are the two most important factors that retailers must keep in balance?
A. Number of potential facings and capacity
B. Linear space optimization and capacity
C. Out-of-stocks and turns
D. Variety and capacity
D. To identify potential assortment, pricing, and promotion opportunities for the retailer from the marketplace. - ANSWERSWhy is it important to compare a retailer's point-of-sale data with syndicated market-level data?
A. Retailers' POS data can be inaccurate and inconsistent. B. Syndicated data cannot be integrated with retailer's point-of-sale data because it measures different consumers.
C. Syndicated data is more accurate than retailer's POS data and offers a store-level view of sales trends.
D. To identify potential assortment, pricing, and promotion opportunities for the retailer from the marketplace.
B. False. GMROI rates need to be compared to other category or vendor results in order to conclude efficiency. - ANSWERSTrue or false? A minimum GMROI of 2.0 should be attained in order to achieve inventory efficiencies across the store.
A. True. The minimum is required to achieve payout on inventory holding costs.
B. False. GMROI rates need to be compared to other category or vendor results in order to conclude efficiency.
A. A widget category shopper usually buys widgets at Retailer X. While doing his grocery shopping at Retailer Y , he notices a floor display and decides to buy his widgets at Retailer Y instead of Retailer X. - ANSWERSWhich of the following is an example of buyer conversion?
A. A widget category shopper usually buys widgets at Retailer X. While doing his grocery shopping at Retailer Y , he notices a floor display and decides to buy his widgets at Retailer Y instead of Retailer X.
B. A widget category shopper usually buys one case of widgets at Retailer X while he's doing his grocery shopping. He's buying supplies for a trade show event later in the month, so he makes a special trip to Retailer X to buy widgets for the event.
C. A widget category shopper goes to Retailer X to buy widgets, but finds his favorite brand is out of stock. He decides to wait and buy the widgets on his next visit to Retailer X.
B. Maximized profit within the planogram. - ANSWERSOf the following benefits to planogram development for retailers and manufacturers, which one LEAST benefits the all-important shoppers?
A. Consistent category presentation store to store.
B. Maximized profit within the planogram.
C. Product positioning based on decision tree.
D. Shelf plans align to shopping preferences.
A. Market shares. Through a compilation of banners in the data. - ANSWERSWhich of the following analytics is NOT available in retailer POS data?
A. Market shares. Through a compilation of banners in the data.
B. All of these analytics are available in retailer POS data.
C. Trends. Through time variations available in the data.
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment.
E. Shopper insights. Through transactional and shopping basket data.
A. Ensuring the loyalty card data updates correctly. - ANSWERSWhat's the least important consideration when creating a monthly updated store-level report from syndicated scanner data?
A. Ensuring the loyalty card data updates correctly.
B. Planning for new store openings or closures.
C. Identifying key performance indicators.
D. Planning for new products that may be introduced after the report is created.
D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - ANSWERSIf a SKU has achieved $8,500,000 in sales and has 80% ACV distribution, what is its Sales per Point of Distribution (SPPD)?
A. $531.25
B. $1,062.50
C. $106.25
D. $106,250.00 True (share) - ANSWERSTrue or false? If a retailer sells $135 million in 13 weeks and grew 20% vs year ago and the Market sells $500 million in 13 weeks and grew 18% versus a year ago then the retailer is gaining $ share.
A. Share of features by brand divided by the brand's dollar share within the category - ANSWERSHow do you determine fair share of features for a brand?
A. Share of features by brand divided by the brand's dollar share within the category
B. Dollar sales sold on feature divided by total dollar sales for a brand
C. Share of features by brand for the market minus share of features by brand for the retailer
D. Promoted sales share by brand minus base sales share by brand
A. Market basket analysis - ANSWERSWhich of the following analyses provides the information about other products that are purchased at the same time as a specific category?
A. Market basket analysis
B. Geodemographic analysis
C. Leakage tree analysis
D. Syndicated scanner data analysis
A. Product line extension - ANSWERSA Supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller-sized products than the original lineup. What is this an example of?
A. Product line extension
B. Brand extension
C. Cannibalization
D. Incremental contribution
66 (WORK= (1) Sales per $MM ACV: 10,000/25=400 (2) Sales Index: (400/600)*100=66.6667) - ANSWERSCalculate the "Sales Index" based on the following information: • Store Units: 10,000 • Store ACV $: $25 million • Chain Sales per $MMACV: 600 Type your numeric answer in the space below. C. Turf protecting, profit generating, cash generating - ANSWERSAfter developing measurable category objectives what are some examples of category strategies that can support the objectives?
A. Price generating, turf protecting, promotional advertising
B. Promotional advertising, price generation, product mobility
C. Turf protecting, profit generating, cash generating
D. SKU proliferation, turf protecting, traffic building
D. A model that spreads the cost of a company's activities evenly across all the company's products - ANSWERSWhich of the following descriptions does not describe activity-based costing?
A. A model that assigns the cost of a company's activities to all the company's products, according to the amount each product actually consumes
B. A model that translates indirect costs into direct costs
C. A model that accounts for the cost of overhead in the cost of a company's products
D. A model that spreads the cost of a company's activities evenly across all the company's products
D. Variety and capacity - ANSWERSWhen deciding which products to carry, what are the two most important factors that retailers must keep in balance?
A. Number of potential facings and capacity
B. Linear space optimization and capacity
C. Out-of-stocks and turns
D. Variety and capacity
D. To identify potential assortment, pricing, and promotion opportunities for the retailer from the marketplace. - ANSWERSWhy is it important to compare a retailer's point-of-sale data with syndicated market-level data?
A. Retailers' POS data can be inaccurate and inconsistent. B. Syndicated data cannot be integrated with retailer's point-of-sale data because it measures different consumers.
C. Syndicated data is more accurate than retailer's POS data and offers a store-level view of sales trends.
D. To identify potential assortment, pricing, and promotion opportunities for the retailer from the marketplace.
B. False. GMROI rates need to be compared to other category or vendor results in order to conclude efficiency. - ANSWERSTrue or false? A minimum GMROI of 2.0 should be attained in order to achieve inventory efficiencies across the store.
A. True. The minimum is required to achieve payout on inventory holding costs.
B. False. GMROI rates need to be compared to other category or vendor results in order to conclude efficiency.
A. A widget category shopper usually buys widgets at Retailer X. While doing his grocery shopping at Retailer Y , he notices a floor display and decides to buy his widgets at Retailer Y instead of Retailer X. - ANSWERSWhich of the following is an example of buyer conversion?
A. A widget category shopper usually buys widgets at Retailer X. While doing his grocery shopping at Retailer Y , he notices a floor display and decides to buy his widgets at Retailer Y instead of Retailer X.
B. A widget category shopper usually buys one case of widgets at Retailer X while he's doing his grocery shopping. He's buying supplies for a trade show event later in the month, so he makes a special trip to Retailer X to buy widgets for the event.
C. A widget category shopper goes to Retailer X to buy widgets, but finds his favorite brand is out of stock. He decides to wait and buy the widgets on his next visit to Retailer X.
B. Maximized profit within the planogram. - ANSWERSOf the following benefits to planogram development for retailers and manufacturers, which one LEAST benefits the all-important shoppers?
A. Consistent category presentation store to store.
B. Maximized profit within the planogram.
C. Product positioning based on decision tree.
D. Shelf plans align to shopping preferences.
