HubSpot Inbound Marketing Certification Answers.

Why are you sharing this content? ● What are your expectations after promoting this content? ● What content are you sharing? ● What distribution channels are you planning to use? Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________. ● Data ● Cookies ● Buyer personas ● Funnel reports Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______. ● Buyer personas ● Workflows ● Independence ● Mutuality Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights. ● Advertising ● Web Analytics ● Funnel reports ● TikTok Fill in the blank. Explicit segmentation is synonymous with ______. ● Behavioral marketing ● Strategy ● Correlation ● Causation Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____. ● Your martech stack ● The buyer’s journey ● How social media platforms work ● How to publish blog c