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Samenvatting Corporate Communicatie Management (CCM)

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2018/2019 Written for academic year
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Hogeschool Tio (Tio)
Course
Corporate Communicatie Management
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Dit is een samenvatting van corporate communicatie management. Ik heb dit vak in 1 keer gehaald met een 6,1 door deze samenvatting te leren.

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Corporate Communicaton Management (CCM)

Corporate communicatonn e managementfuncte in een organisate ie verantwoor elijk
is voor communicate processen, ie vanuit e organisate zelf in gang zijn gezet en ze
proberen een uurzame interacte te promoten tussen publieksgroepen, zowel intern als
extern (hoe het be rijf wil at ze wor en gezien, us be rijfscommunicate)

Corporate communicate focust zich op e communicate van het pro uct met verschillen e
publieksgroepen

De af eling managet
- De corporate i enttt
- De corporate image
- Corporate reputaton

I enttt & image  in termen van een persoon en imago (bijvoorbeel bij to e O)
Wie ben ik? Wie wil ik zijn? Wat enken an eren van mij? Wat wil ik at mensen van mij
enken?




Harris Interactvee
Corporate reputate management
De reputate wor t bepaal oor
verschillen e aspectene
- Emotoneel in beroep gaan
- Pro ucten en iensten
- De visie en het lei erschap
- Financiële presteren
- Werkomgeving
- Maatschappelijk verantwoor
on ernemen
Connected book
image
Joep P. Cornelissen Corporate Communication
Publisher: januari 2017 ISBN: 9781473953703 Edition: 5

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Hotel- en Eventmanagement
Summarized whole book?
Yes
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Number of pages
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Written in
2018/2019
Type
Summary
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  • ccm
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  • corporate
  • communicatie
  • communicatie
  • management
  • management
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