MGT6311 Digital Marketing (2nd half of the semester) Final Exam Questions with 100% Correct Answers | Latest Version 2024 | Verified

What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be included in a video promotion? - as early as possible What are some methods of payment for video ads? - pay if user watches more than 30 seconds, PPC, pay if user watches whole video (total length less than 30 seconds) How do YouTube and Facebook differ in their definitions of a user viewing a video? - YouTube counts a view as more than 30 seconds, Facebook counts a view as more than 3 seconds What are key metrics for success for video ads? - number of views, average view time, CTR on CTA, drop off points Name 5 goals for a video marketing campaign - communication, increase sales, lead generation, provide customer service, promotion