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MNM2615 ASSESSMENT 1 2024 SEMESTER 1

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2023/2024 Written for academic year
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University Of South Africa (Unisa)
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Marketing in Africa - MNM2615 (MNM2615)
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MNM2615 ASSESSMENT 1 2024 SEMESTER 1

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BMZ ACADEMY

BMZ Academy




CONTACT @ 061 262 1185/068 053 8213/0717513144




BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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, BMZ ACADEMY




BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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, BMZ ACADEMY


Table of Contents
QUESTION 1 ............................................................................................................. 4

Background and key concepts (5) .......................................................................... 4

QUESTION 2 ............................................................................................................. 4

(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions). ........................................................................................................... 4

(b) Explain how the chosen SME/SMME can infuse the technological progress in
the business (10 marks for the practical application). (15)...................................... 5

QUESTION 3 ............................................................................................................. 6

(a) cultural influences on the decision-making process (5 marks) .......................... 6

(b) Examples of practical applications of the decision-making process (15) ........... 8

QUESTION 4 ........................................................................................................ 12

(a) Marketing implications relating to growth in mobile and internet access (5 marks
.............................................................................................................................. 12

(b) How the identified SME/SMME can practically capitalise on this growth with
reference to its marketing strategy (10 marks for the practical application). ......... 13




BMZ ACADEMY 0612621185/ 0717513144/ 068 053 8213
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Unknown Marketing in Africa
Publisher: 2018 ISBN: 9781485129349 Edition: Unknown

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