BA105 Chapter 4 Test Questions with Correct Answers

Getting traffic counts at local competitor outlets is an example of ________ research. prototype focus group in-home windshield - Answer-Windshield Question 2 An analysis that determines the degree to which a product or service idea appeals to potential customers and identifies the resources necessary to produce the product or provide the service is referred to as ________. business prototyping (product or service feasibility analysis) business plan analysis financial feasibility analysis - Answer-Product or service feasibility analysis Question 3 The enactment of the Affordable Health Care Act in 2010 is an example of a ________ change. technological political and legal economic demographic - Answer-Political and legal Question 4 Conducting ________ research involves collecting data firsthand and analyzing it while ________ research involves gathering data that has already been complied and is available. Product,Secondary Primary, Secondary Secondary, Primary Primary, Industry - Answer-Primary, Secondary