MKTG 442 Final Exam Questions and Answers 100% Pass

MKTG 442 Final Exam Questions and Answers 100% Pass There are several basic questions involved in sampling design. "Should a sample be taken? If so, what process should be followed?" are two such questions. Which of the following questions is also involved in sampling design? - Answer- All of the above Which of the following conditions does not favor the use of a census? - Answer- The population is large ___________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample - Answer- Probability sampling __________ attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the interviewer. - Answer- Convenience sampling ___________ is a form of convenience sampling in which the population elements are selected based on the judgment of the researcher. - Answer- Judgmental sampling The major advantage of _________ is that it substantially increases the likelihood of locating the desired characteristic in the population. - Answer- Snowball sampling The efficiency of a probability sampling technique may be assessed by comparing it to that of _________. - Answer- Simple random sampling _________ is a probability sampling technique in which each element in the population has a known and equal probability of selection. Every element is selected independently of every other element and the sample is drawn by a random procedure from a sampling frame. - Answer- Simple random sample _________ is a probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame. - Answer- Systematic sampling _________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations, or strata. Elements are selected from each stratum by a random procedure. - Answer- Stratified sampling In _________, the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters. - Answer- Cluster sampling Which of the following is NOT a step in the data-preparation process? - Answer- Select a sampling technique Which treatment of unsatisfactory responses is desirable if (1) the number of respondents with unsatisfactory responses is small; (2) the proportion of unsatisfactory responses for each of these respondents is small; or (3) the variables with unsatisfactory responses are not the key variables? - Answer- Assigning missing values Which treatment of unsatisfactory responses is desirable if (1) the unsatisfactory respondents do not differ from satisfactory respondents in obvious ways (e.g., demographics, product usage characteristics), (2) the pr