GEB 4890 - Business Strategy Chapter 6 Questions and Answers Already Passed

GEB 4890 - Business Strategy Chapter 6 Questions and Answers Already Passed When should a company undertake a strategic offensive? when the company has no option other than to try to lessen a strong rival's competitive advantage when the company identifies a chance to improve its market share at a competitor's expense True or False: A company's strategic offensive is usually based on brand-name recognition. False Price cutting can be an effective strategy for companies that have already achieved a cost advantage. The introduction of disruptive product innovations is a risky business strategy that has the potential to earn a company a majority of the market share. A business guerrilla offensive is best suited for small companies that lack the capacity to launch a full strategic offensive against better established rivals. The best strategic offensives for companies involve which of the following? striving to convert a competitive advantage into a sustainable advantage overwhelming rivals with swift and decisive action A company's strategic offensive should be based on the company's strengths as well as its rival's strengths and weaknesses. Lowering prices can be a successful competitive strategy for a company if its competitors maintain product prices at higher levels. the company convinces buyers that its products are as good as its competitors' products. Which companies have used disruptive product innovations to create new markets? Amazon Apple Music