ASSIGNMENT 1: THE IMPACT OF SEARCH ENGINE
ADVERTISING
, Table of Contents
Managerial summary.................................................................................................................. 3
Introduction ................................................................................................................................ 4
Discussion of the setting of the study ........................................................................................ 5
Results ........................................................................................................................................ 7
Managerial conclusion ............................................................................................................. 12
ADVERTISING
, Table of Contents
Managerial summary.................................................................................................................. 3
Introduction ................................................................................................................................ 4
Discussion of the setting of the study ........................................................................................ 5
Results ........................................................................................................................................ 7
Managerial conclusion ............................................................................................................. 12
