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Summary

Dienstenmarketing 1.4 - Samenvatting

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37
Uploaded on
20-11-2018
Written in
2017/2018

Dienstenmarketing 1.4 alle aantekeningen uit de lessen & powerpoints. Dit vak is gegeven door Robin van Noordt en komt terug op de kennistoets 1.4.

Institution
Hogeschool InHolland (InHolland)
Course
Dienstenmarketing

Content preview

Dienstenmarketing 1.4
Les 1
Dienstverleningsbranches:
- Transport - Vrije Tijd
- ICT - ETC.
- Financieel - Horeca
- Nuts - Advies
- Bouw - Onderwijs


Wat zijn diensten?
1. Ontastbaarheid:
- Zuiver tastbaar artikel
- Tastbaar beleid door dienst
- Hybride aanbod
- Dienst met ondersteunende goederen
- Zuivere dienst
Fysiek en metaal tastbaar

2. Vergankelijkheid:
- Gelijk moment van productie en consumptie
- Niet op voorraad, dus…
Deze specifieke kenmerken eisen een specifieke aanpak

,Capaciteitsmanagement




Yieldmanagement

Vraagregulering met behulp van de prijs
• Maximalisatie van de opbrengst
• Remmen van de te grote vraag
• Stimuleren van de te lage vraag




3. Heterogeniteit

,4. Interactiviteit

, Wachttijdmanagement
Ontevredenheid door:
• Verwachtingen
(te voren, ter plekke)
• Tolerantie
(situatie, afhankelijkheid)
• Evaluatie
(omgeving, eerlijkheid)
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Written for

Institution
Hogeschool InHolland (InHolland)
Study
Tourism Management
Course
Dienstenmarketing

Document information

Uploaded on
November 20, 2018
Number of pages
37
Written in
2017/2018
Type
SUMMARY

Subjects

  • htro
  • tourism management
  • inholland rotterdam
  • hbo
  • toerisme
  • tourism
  • dienstenmarketing
  • kennistoets
  • jaar 1
  • hogeschool inholland rotterdam
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2 6 2018
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Tourism Management samenvattingen voor jouw studiesucces.

Hi medestudent! Ik ben Vera en momenteel derdejaars student op hogeschool Inholland Rotterdam waar ik Tourism Management studeer. Ik heb mijn propedeuse in het eerste studiejaar behaald met een 7,4 gemiddeld en ik heb in mijn tweede studiejaar alle 60 punten weten te halen. Succes met studeren en hopelijk helpen mijn samenvattingen je naar die voldoende toe!

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