CIPS L4M2 2.1 Analyze Different Markets 100% Solved

CIPS L4M2 2.1 Analyze Different Markets 100% Solved Factors to analyse in different segments (5) 1 Objectives 2 Drivers 3 Governance 4 Ownership 5 Commodity/non commodity Different segments types (4) Product or service Buyers Distribution Geography 6 types of markets Construction Manufacturing Financial Agriculture service Retail Key features of the construction market · Regulatory and green · Innovative- raw materials - sustainable · Lack of skilled workers · Large projects- buyers bargaining power is low- lack of substitutes · Cash flow · Logistics of moving large goods to sites Key features of the manufacturing market Quality increase Production Reduce costs (low profitability in this market) High capital costs Repeat purchases Key features of the retail market 8 subdivisions Increase Brand awareness Bottom line thinking- buy things as low as possible Seasonal Online (channels) High barriers to entry Lots of competition Logistics Supplier power dynamic (marmite) Key features of the Services market Variability People (rather than parts/ products) Improve customer expenses Output How to measure Clear specifications Create loyalty quality & time bound Low start up costs Key features of the Agricultural market Sustainability of production Weather dependency Changing consumer habits (climate change) Perishable Regulatory (GM, COSSH) H&S Labour (Brexit) Key features of the Financial market Volatility Encouraging investment Shareholder return regulatory Cash flow Reputation- closing banks/ location Bargaining power results in Share of available profit