WVU SM 546 FINAL EXAM questions and answers
WVU SM 546 FINAL EXAM questions and answers what makes a brand - ANSWER-- brand name - URL - logos and symbol - characters - slogans -jingles/sounds brand equity - ANSWER-a set of assets and liabilities linked to a brand, its name and symbol, that add or subtract from the value provided by a product or service to a firm and/or that firm's customers benefits of having good brand equity - ANSWER--less dramatic revenue declines when team loses - ability to charge premium price - more corporate interest -licensing and merchandising opportunities how to build brand equity - ANSWERinfluencing factors
Written for
- Institution
- WVU SM 546 FINM questins and ansers what m
- Course
- WVU SM 546 FINM questins and ansers what m
Document information
- Uploaded on
- March 16, 2024
- Number of pages
- 5
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
-
wvu sm 546 final exam questions and answers what m
-
wvu sm 546 final exam questions and answers
Also available in package deal