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Exam (elaborations)

WVU SM 546 FINAL EXAM questions and answers

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WVU SM 546 FINAL EXAM questions and answers what makes a brand - ANSWER-- brand name - URL - logos and symbol - characters - slogans -jingles/sounds brand equity - ANSWER-a set of assets and liabilities linked to a brand, its name and symbol, that add or subtract from the value provided by a product or service to a firm and/or that firm's customers benefits of having good brand equity - ANSWER--less dramatic revenue declines when team loses - ability to charge premium price - more corporate interest -licensing and merchandising opportunities how to build brand equity - ANSWERinfluencing factors

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WVU SM 546 FINM questins and ansers what m
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WVU SM 546 FINM questins and ansers what m

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March 16, 2024
Number of pages
5
Written in
2023/2024
Type
Exam (elaborations)
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Questions & answers

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