HUBSPOT CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

1 HUBSPOT CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Fill in the blank: To keep your content calendar agile, it shouldn't extend more than ___________. Correct Answer: • three months All of the following are attributes of a content creation workflow EXCEPT: Correct Answer: • How much money it will cost to complete initiative You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process? Correct Answer: • No, the editor should have tracked changes which would have shown you where they would apply recommended edits. True or false? You should use a consistent naming system to store and easily identify hosted files. Correct Answer: • False 2 True or false? Your content creation framework should stay consistent over time Correct Answer: • False, as business goals and content change, so should your process to support them. True or false? If you want to produce great content, then you need to hire an in-house content creator Correct Answer: • False True or false? When possible, you should try and use extensive vocabulary in your writing. Correct Answer: • False, extensive vocabulary makes you appear less credible and confident. Fill in the blank: The following sentence is an example of ____________ voice? "The grocery shopping was done by your father." Correct Answer: • Passive To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to? Correct Answer: • All of the above When is the most effective time to boost content on social media? Correct Answer: • When it's performing well 3 True or false? You should post the same message across all of your social channels. Correct Answer: • False, you should customize the message based on the platform. Which network has the longest life for a piece of content? Correct Answer: • Pinterest On which social network should you share content most frequently? Correct Answer: • Twitter What does CRM stand for? Correct Answer: • Customer Relationship Management Which KPI is most likely to be a vanity metric? Correct Answer: • Reach What is the purpose of the delight stage of the inbound methodology? Correct Answer: • All of the above True or false? As buying behavior changes, the inbound philosophy will also evolve. Correct Answer: • False Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. 4 Correct Answer: • Forces, friction. What is the difference between a brand keyword and a non-brand keyword? Correct Answer: • A brand keyword includes a brand's name, a non-brand keyword does not include a brand's name What is one benefit of running search ads for brand keywords? Correct Answer: • They protect your traffic if a competitor bids on your brand keywords Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. Correct Answer: • phrase Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. Correct Answer: • broad If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? Correct Answer: • A broad match modifier 5 Which of the following represents a phrase match keyword? Correct Answer: • "smart tv" Which of the following represents a broad match keyword? Correct Answer: • wall art Using tracking code, Google Analytics can report on data from which systems? Correct Answer: • - ans True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar. Correct Answer: • False From top to bottom, what should your search account structure hierarchy look like? Correct Answer: • Campaigns, ad groups, keywords What is the benefit of including ad extensions in your search ads? Correct Answer: • Take up more space in the SERPs • Improve click-through rate • Provide more value to potential customers • All of the above*** How many ad extensions should you include in your search ads? 6 Correct Answer: • As many as many as make sense for your business The inbound methodology is meant to support which business functions? Correct Answer: • Marketing • Sales • Service • A and B • All of the above*** Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He's taken to a blog post on your site. He reads the post and sees there's a content offer. He's interested, but not sure he's ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in? Correct Answer: • Engage What are the three stages of the buyer's journey? Correct Answer: • Awareness, Consideration, Decision What does it mean to have an inbound approach to doing business? Correct Answer: • Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you. 7 Fill in the blank: When planning the timing of content in a calendar, _______. Correct Answer: • remain flexible to account for changes What stage of the buyer's journey is your audience in if they're choosing a free trial or consultation? Correct Answer: • Decision True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name. Correct Answer: • True True or false? Website performance does not impact visibility on Facebook. Correct Answer: • False Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond? Correct Answer: • "We should consider using a Google font because they're accessible to all web browsers." 8 How could this sentence be corrected to cut out fluffy words? "I really just want to go to the arcade to play games in order to have fun." Correct Answer: • "I want to go to the arcade to play games and have fun." True or false? To help improve SEO, your URL should match the title of your blog post, word for word. Correct Answer: • False Fill in the blank: The ideal blog post title is _ characters. Correct Answer: • 60 Which of the following is an example of a video in the engage stage? Correct Answer: • A promotional video featured on a landing page Which of the following is an example of a video in the delight stage? Correct Answer: • A testimonial of one of your customers with relatable stories Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates. Correct Answer: • brand Your manager asks your thoughts on how to increase visibility on the business's YouTube channel. Which response best aligns with how YouTube's algorithm works? 9 Correct Answer: • "YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content." All of the following are key places your videos can appear on YouTube EXCEPT: Correct Answer: • On a sponsored page Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _? Correct Answer: • answering a question in the form of a detailed list In order to include a link in a Story, Instagram requires business accounts to have ____ followers. Correct Answer: • 10,000 When auditing your social media content, what questions should you be looking to answer? Choose all that apply. Correct Answer: • Does your Facebook text content resonate with your audience?*** • Are you posting Facebook content with videos?*** • Are you posting Facebook content with images?*** 10 True or false? You shouldn't join a competitor's Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business. Correct Answer: • False Scenario: An exact-match keyword for one of your ads is "blue women's t-shirts." Which of the following search queries would generate this ad? Choose all that apply. Correct Answer: • Blue women's t-shirts Scenario: A phrase-match keyword for one of your ads is "traveling in Boston." Which of the following search queries would generate this ad? Choose all that apply. Correct Answer: • Traveling in Boston*** • Traveling in Boston during the winter*** True or false? If you're just starting out with paid ads and don't know exactly how your persona will be searching, move from a narrower search to a broad match. Correct Answer: • False What are the two key actions to look at when optimizing each part of your email? Correct Answer: • The open and the click Fill in the blank: The ideal length of an email subject line is _____ characters. Correct Answer: • 41-50 11 ___________ characters is the average character length that will appear on a mobile device for your email. Correct Answer: • 41-50 To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply. Correct Answer: • Add the contact's first name*** • Mention their interests*** • Mention an action the contact has taken with their company*** Which of the following is NOT an example of paid media? Correct Answer: • Guest blog posts During the decision stage of the buyer's journey, it's effective to use which of the following content formats? Select all that apply. Correct Answer: • Case studies*** • Testimonials***