Cvent Hybrid Events Certification Accurate 100%(GRADED A+)

How is the frequency of hybrid events expected to change in 2021 and 2022? -ANSWER increase by about 20% bc of pandemic What are the advantages of a hybrid event? -ANSWER 1. More accessible 2. Increase global reach and access to global spkrs 3. Increases exposures which can lead to new sponsors and new sectors 4. More envionmentally sustainable 5. Opportunity to company the 2 most successful demand-generation tools: in person events and webinars What are the biggest pitfalls of hybrid events? -ANSWER 1. can't use one broad approach for all attendees 2. You can't isolate your virtual attendees and you have to be mindful to bring value to them 3. Production for in person and virtual need to fit together 4. Time zones 5. Costly == difficult business case to make 6. Failing to leverage event's scale for sponsors What are some virtual event goals? -ANSWER 1. Build awareness 2. Deliver content What are goals of an in-person event? -ANSWER 1. Build a network 2. Close deals 3. Demo products How can hybrid events help you achieve both in-person and virtual event goals? -ANSWER 1. increases your reach to build awareness and network 2. allows for more attendees == more sales 3. More attendees and eyes on the event == more sponsorship $$ What are the 4 components of hybrid events? -ANSWER 1. Content 2. Community 3. Sponsorship 4. Analytics How do you optimize content for hybrid event? -ANSWER --tailor content to each attendee type (e.g. virtual emcee, varying content formats) --create separate agendas for in person vs. virtual --d