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MNG3702 ASSIGNMENT 1 DUE 18 MARCH 2024

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lOMoARcPSD|15816713




NAME :
SURNAME :
STUDENT NO :
UNIQUE NO : 321765
ASSIGNMENT NO : 01
MODULE CODE: MNG3702

, lOMoARcPSD|15816713




QUESTION 1

Absorptive capacity is the ability of an organisation to recognise the value of new,
external information, absorb it and to use it to solve business problems.

There are four dimensions that determine the absorptive capacity of an organisation:

ACQUISITION OF EXTERNAL INFORMATION

This refers to the organisation’s ability to gather applicable information from its external
environment. Speed is a fundamental element of information gathering, better the
quality of the information and the sooner it is attained, the better the organisation’s
chances of developing some benefits from it. Netcare: Netcare, as a top healthcare
provider, needs to be at the front line of medical development.

Netcare attains this by enthusiastically participating in medical conferences,
collaborating with research institutes, and promoting partnerships with medical
technology companies. By keeping up to date with the latest developments, Netcare
ensures that they recognize costly external knowledge applicable to improving patient
care.



ASSIMILATION OF ACQUIRED INFORMATION

Assimilation of information refers to an organisation’s ability to analyse and understand
the meaning of information obtained. Interpreting and understanding the meaning of
new information is fundamental, as is the ability to share information and knowledge
within the organization. Netcare: Assimilation is vital for Netcare to integrate external
medical knowledge into its existing practice. Netcare invests in employee training
programs, workshops, and seminars.

Healthcare professionals are encouraged to attend courses to improve their expertise
and stay updated with the latest medical development. In addition, Netcare makes use
of internal databases and knowledge-sharing platforms so that medical professionals

may effectively share information and incorporate new knowledge into their clinical

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