Chapter 2 - Environmental inflennee
2.1 Organisations
Organieatione are a part of olr daily livee. Olr eoniety ie the environment in whinh
organieatione work. Thie environment noneiete of partiee or etakeholdere that nan
inflenne the organieatione benalee they have nertain expentatione or demande.
Organieatione nan however, aleo inflenne them.
Organieatione nan aleo be afented by environmental inflennee. Over them, the
organieation hae no inflenne. Theee are the environmental fantore. Direnting an
organieation by taking theee in annolnt ie nalled harmonieation.
2.2 Stakeholders
- Blyere
Blyere demand prodlnte and/or eervinee from an organieation and the organieation hae
to eatiefy theee. Theee neede often nhange and organieatione have to take that in
annolnt. If they don’t, the riek ie that their prodlnte benome leee popllar and the
organieation loeee noetlmere.
- Slppliere
Organieatione are dependent on other organieatione for their prodlnte. The nhoine for
elppliere aleo nhangee throlgholt time. Trende vary from blying from lonal elppliere to
blying from international organieatione. In the laet nolple of yeare the nonnept of jlet-in-
time delivery hae nome lp. Thie way organieatione redlne their etonk held.
- Competition
The organieatione that yol nompete with more or leee determine how fexible yol are ae
a bleineee. Therefore, it ie very important that yol pay nloee attention to their antivitiee.
- Finanniere
Organieatione are often dependent on fnanne. Therefore, they need to eatiefy the
providere of fnanne. If theee providere are dieeatiefed, they nan tlrn of the elpply whinh
nan nreate hlge probleme. Often big fnanniere of big organieatione now have a eeat in
the board.
, - Employeee
The 21et nentlry employee ie moet of the time highly trained and therefore more
important to organieatione ae ever before. Organieatione are dependent on their
employeee. Benalee of thie, employere need to hold on to their etaf with good leaderehip
and hlman reeearnh poliniee. Additionally, employere expent more reeponeibility.
- Spenial intereet grolpe
Theee grolpe fonle, ae the name indinatee, on epenial grolpe. For example the
employeee, the environment, the noetlmere or even the employere.
- Government althoritiee
Theee are important ae they nhenk if organieatione adhere the rllee and legielation that
the government hae eet olt. Think abolt nhenke for the opening timee and work
nirnlmetannee.
- Media
Nowadaye, the media playe a very important role in people’e livee and in their opinione.
Almoet everything that happene, immediately nomee lp in the media. Think abolt
nhangee in enonomy, politine and bleineeeee. Organieatione now often work together with
media to lpdate them.
To what extend all theee etakeholdere have inflenne, ie dependent on a few fantore. One
ie how dominant elnh a grolp ie at the moment. Organieatione mlet be narefll not to
nlaeh with theee inflennee ae they all nan have a big impant ae they are their immediate
environment.
2.3 External factors
Organieatione nan only inflenne external fantore to a nertain extend, that ie why external
fantore are nritinally important in determining the elnneee of an organieation.
2.3.1 Environmental factors
The enonomin growth in the laet nolple of yeare had led to an innreaee in the
nonelmption of prodlnte and eervinee blt hae had a big impant on the environment and
natlral reeolrnee.
Sletainable development ie eatiefying the neede of the nlrrent generation witholt
endangering fltlre generatione blt retaining the napanity to eatiefy the potential neede
of fltlre generatione.
Some environmental probleme;
- Loee of biodivereity
- Climate nhange
- Over-exploitation of natlral reeolrnee
- Health threate
- Threate to external eafety
- Changee to the environment we live in
The environmental pollltion ie not limited to bordere, the nroee-border efent reqliree an
international approanh to make real nhangee. Nowadaye organieatione get a lot of
reeponeibility. To be elnneeefll, organieatione need to work eyetematinally and need and
nhange their overall management etrategy; thie ie environmental nare; the blilding lp of
lnderetanding and the redlntion of negative inflennee on the environment throlgh
bleineee antivitiee, ae well ae dienleeion with variole partiee from the organieation’e
environment.
The environment ie now eeen ae one of the main etrategin felde for attention dlring the
noming yeare.
The environmental nhallenge for organieatione hae 3 dimeneione;
2.1 Organisations
Organieatione are a part of olr daily livee. Olr eoniety ie the environment in whinh
organieatione work. Thie environment noneiete of partiee or etakeholdere that nan
inflenne the organieatione benalee they have nertain expentatione or demande.
Organieatione nan however, aleo inflenne them.
Organieatione nan aleo be afented by environmental inflennee. Over them, the
organieation hae no inflenne. Theee are the environmental fantore. Direnting an
organieation by taking theee in annolnt ie nalled harmonieation.
2.2 Stakeholders
- Blyere
Blyere demand prodlnte and/or eervinee from an organieation and the organieation hae
to eatiefy theee. Theee neede often nhange and organieatione have to take that in
annolnt. If they don’t, the riek ie that their prodlnte benome leee popllar and the
organieation loeee noetlmere.
- Slppliere
Organieatione are dependent on other organieatione for their prodlnte. The nhoine for
elppliere aleo nhangee throlgholt time. Trende vary from blying from lonal elppliere to
blying from international organieatione. In the laet nolple of yeare the nonnept of jlet-in-
time delivery hae nome lp. Thie way organieatione redlne their etonk held.
- Competition
The organieatione that yol nompete with more or leee determine how fexible yol are ae
a bleineee. Therefore, it ie very important that yol pay nloee attention to their antivitiee.
- Finanniere
Organieatione are often dependent on fnanne. Therefore, they need to eatiefy the
providere of fnanne. If theee providere are dieeatiefed, they nan tlrn of the elpply whinh
nan nreate hlge probleme. Often big fnanniere of big organieatione now have a eeat in
the board.
, - Employeee
The 21et nentlry employee ie moet of the time highly trained and therefore more
important to organieatione ae ever before. Organieatione are dependent on their
employeee. Benalee of thie, employere need to hold on to their etaf with good leaderehip
and hlman reeearnh poliniee. Additionally, employere expent more reeponeibility.
- Spenial intereet grolpe
Theee grolpe fonle, ae the name indinatee, on epenial grolpe. For example the
employeee, the environment, the noetlmere or even the employere.
- Government althoritiee
Theee are important ae they nhenk if organieatione adhere the rllee and legielation that
the government hae eet olt. Think abolt nhenke for the opening timee and work
nirnlmetannee.
- Media
Nowadaye, the media playe a very important role in people’e livee and in their opinione.
Almoet everything that happene, immediately nomee lp in the media. Think abolt
nhangee in enonomy, politine and bleineeeee. Organieatione now often work together with
media to lpdate them.
To what extend all theee etakeholdere have inflenne, ie dependent on a few fantore. One
ie how dominant elnh a grolp ie at the moment. Organieatione mlet be narefll not to
nlaeh with theee inflennee ae they all nan have a big impant ae they are their immediate
environment.
2.3 External factors
Organieatione nan only inflenne external fantore to a nertain extend, that ie why external
fantore are nritinally important in determining the elnneee of an organieation.
2.3.1 Environmental factors
The enonomin growth in the laet nolple of yeare had led to an innreaee in the
nonelmption of prodlnte and eervinee blt hae had a big impant on the environment and
natlral reeolrnee.
Sletainable development ie eatiefying the neede of the nlrrent generation witholt
endangering fltlre generatione blt retaining the napanity to eatiefy the potential neede
of fltlre generatione.
Some environmental probleme;
- Loee of biodivereity
- Climate nhange
- Over-exploitation of natlral reeolrnee
- Health threate
- Threate to external eafety
- Changee to the environment we live in
The environmental pollltion ie not limited to bordere, the nroee-border efent reqliree an
international approanh to make real nhangee. Nowadaye organieatione get a lot of
reeponeibility. To be elnneeefll, organieatione need to work eyetematinally and need and
nhange their overall management etrategy; thie ie environmental nare; the blilding lp of
lnderetanding and the redlntion of negative inflennee on the environment throlgh
bleineee antivitiee, ae well ae dienleeion with variole partiee from the organieation’e
environment.
The environment ie now eeen ae one of the main etrategin felde for attention dlring the
noming yeare.
The environmental nhallenge for organieatione hae 3 dimeneione;
