LATEST 2024 COMMUNICATION QUESTION AND ANSWERS LATEST UPDATES| A+ GRADED

Communication - ANSWER- The transmission of a message from a source to a receiver. Mass Communication - ANSWER- The process of creating shared meaning between the mass media and their audiences. Feedback - ANSWER- The response to a given communication Encoding - ANSWER- Transforming ideas into an understandable sign/symbol system. A message is first encoded - transferred into an understandable sign and symbol system Decoding - ANSWER- Interpreting sign/symbol systems. Once received, the message is decoded - signs and symbols are interpreted Technological determinism - ANSWER- The idea that machines and their development drive economic and cultural change Media Literacy - ANSWER- The ability to effectively and efficiently comprehend and utilize mass communication Third person effect - ANSWER- The common attitude that others are influenced by media messages, but we are not concentration of media ownership - ANSWER- Ownership of different and numerous media companies concentrated in fewer and fewer hands convergence/platform - ANSWER- The erosion of traditional distinctions among media globalization of media - ANSWER- ownership of media companies by multinational corporations. audience fragmentation - ANSWER- audiences for specific media content becoming smaller and increasingly homogeneous synergy/oligopoly - ANSWER- The use by media conglomerates of as many channels of delivery as possible for similar content Narrow casting/niche marketing - ANSWER- Aiming broadcast programming at smaller, more demographically homogeneous audiences taste publics - ANSWER- Groups of people or audiences bound by little more than their interest in a given form of media content