Hubspot Certification - Contacts exam study guide fully solved(with expert solutions)2024 latest update(download to pass)

Which types of business contacts do you want to have in your contact database? anybody your company markets, sells, partners, engages with or employs. Why is the Contacts application such a valuable tool for marketers? it helps us to properly market with relevant content to our buyer personas; Why is the Contacts application such a valuable tool for sales reps? It helps us to close and delight our customers; contacts can help close more customers, qualify and prioritize sales leads Why is the Contacts application such a valuable tool for an inbound business as a whole? it is a centralized database to power the business; Which stages of the Inbound Methodology are most relevant to using the Contacts tool? Close and delight How can you figure out the "green lights" and "red flags" that signify that leads are a good or bad fit for your business? By segmenting based upon custom properties. o What questions should you ask to tease out "green lights" and "red flags"? What are the unique qualities or properties our sales team listens for in the qualification process? What information can you gather that will help you to segment leads by persona? What information would help you market to your prospects more effectively? Who should help you answer the "green lights" and "red flags" questions? The sales team What does the property "Lifecycle Stage" track? it helps identify which stage of the buyer's journey the personals are in so relevant content can be marketed to them at the right time Why is it important to use the lifecycle state property? ensures that your communications are tailored to the unique needs and concerns of all your contacts, from first touch to loyal customer and beyond. Who are the main stakeholders in a successful closed-loop marketing strategy? marketing and sales What are the four steps to consider for a successful closed-loop marketing strategy? 1. Contact info and status updates 2. Increase sales ROI 3. Feedback on how leads translate into customer 4. Analyze closed-loop data What do we need to consider ensuring our database is up-to-date? 1. Import/maintain business leads, customers and employees 2. Include all business contacts 3. Track contacts as they close as customers 4. Remove contacts that are no longer viable prospects 5. Set up and maintain integration with other software What are the different ways you can add a contact into the HubSpot Contacts database? Manually: Click on blue "add new contact" button on the contacts dashboard Import contacts from an Excel file Synchronize with Salesforce How do you create a custom contact property? contacts HomeContact PropertiesCreate New Property buttonSave Property What are the different contact properties in HubSpot? Find them listed under Contacts Contact Properties. How do you delete a contact from the HubSpot database? Click on the checkbox to the left of their name on the contacts dashboard and click on t