HubSpot Certification exam study guide fully solved(with expert solutions)2024 latest update(download to pass)

All of the following are content marketing practices EXCEPT: technical SEO Which best describes the content marketing and inbound marketing relationship? success relies on both as each serves a different function Fill in the blank: To effectively tell your business' story, you need ________________. a mission with supporting values Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with? Why are you doing what you are doing? Fill in the blank: The _________ can help you develop a mission statement that connects with your audience Golden Circle Every story has these three storytelling elements. What are they? Characters, Conflict and Resolution True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you. True Fill in the blank: The conflict in your content's story should focus on the ____________. prospects' needs prospects' stage of the buyer's journey prospects' problems (All of the above) True or false? The conflict in this blog article is preventing team burnout. True This blog post is written from a First person True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field. False You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by? Motor Trend Magazine Wall Street Journal TIME Magazine (All of the above) True or false? After you digest material it's best to try and put ideas together immediately. False, you want to give your mind a break to process the information. Fill in the blank: __________ is when you think of an idea out of nowhere. The Eureka Moment How can you uncover your buyer personas' reading habits? Include a question on a form AND Interview best customers (A&B) Every content brainstorm needs the following EXCEPT: At least five people It has: A moderator A clear agenda At least five people Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________. icebreakers All of the following are examples of a SMART goal EXCEPT: Significantly reduce the amount of time the team spends on creating content. You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where might you start looking for content that already exists? Talk to the Sales team Check with more tenured employees Look through the companies CRM and CMS (All the above) When it comes to a long-term content strategy, what is an important buyer persona trait? Demographics, Challenges, and Identifiers Fill in the blank: A content compass helps organize monthly initiatives by ____________. SMART Goals Sales campaigns Themes (All the Above) True or false? Your content creation framework should stay consistent over time. False, as business goals change, so should your process to support them What can you do to make a headline more compelling? Make a promise to the reader Fill in the blank: The following sentence is an example of ____________ voice? "The grocery shopping was done by your father." Passive How could this sentence be corrected to cut our fluffy words? "I really just want to go to the store to buy groceries in order to be be prepared for the week." "I want to go buy groceries at the store to be prepared for the week." True or false? Never use acronyms in your writing. False, use acronyms sparingly. Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author? canonical tag How can a third-party website avoid duplicate content issues with republishing your content? Add a NoIndex tag How long should you wait before republishing a piece of content to a new website? One week You have a top-performing blog post that you want to republish. Which platforms should you republish it to? Only websites you have a partnership with so you won't have to pay for it.