Hubspot Digital Marketing Certification exam study guide fully solved(with expert solutions)2024 latest update(download to pass)

True or false: Digital advertising has no impact on your organic marketing efforts. False Which of the following can digital advertising help you accomplish? Get more results in the search engine results pages Organic reach on social media networks like Facebook is: Shrinking Which of the following is a reason why advertising was not originally part of the inbound playbook? It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and there wasn't the ability to take over control of the content. (All of the Above) While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses on targeting your ads based on your audience's Intent What's retargeting? Targeting people who are already familiar with your brand Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive and consumers are known to not be very brand loyal. Which paid media initiative will likely be most successful for this business? Display ads showing the class's value The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is to build up the newsletter subscription database. They have a campaign and budget in place but the manual bidding strategy does not always spend their daily budget. Which of the following automated bidding strategies will help get the most out of the budget for this campaign? Maximize Conversions Which of the following should be the first way you optimize your paid media campaigns? Bidding At what stage in the buyer's journey is demographic targeting most effective? Awareness Select all that apply. With behavioral targeting, you could reach people who: viewed your pricing page researched a topic related to your industry are located in Australia visited your website Everything EXCEPT Australia (which is Geographic) Select all that apply. Which of the following is an example of contextual targeting? Search ad for a brand keyword Display ads on a web page Sponsored content on a publication A retargeting ad on Instagram Display ads on a web page AND sponsored content on a publication Which of the following coffee brand ad copy examples follow the best practices for simplifying language? Our award-winning coffee is recognized by the NCA. Due to the fact that we follow rigorous coffee production standards, our product is superior. You can't beat our prices. Find our coffee in a store near you for somewhere in the area of $10 per bag. Start your day with a cup of award-winning coffee. Your snooze button will thank you. Start your day with a cup of award-winning coffee. Your snooze button will thank you. Fill in the blank: _____ ads are the most effective for driving leads. Content Ads You should you create a custom landing page for your digital ads to: align your ad creative and landing page copy remove navigation and distractions from your landing page have a consistent CTA (All of the Above) Fill in the blank: _____ ads are designed to collect information like name and email address. Lead Fill in the blank: A lookalike audience is made up of people who ______________. Share the characteristics of your existing audience Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement? Experimenting with different types of ad content, like videos or GIFs. Running search ads for your brand keywords will help you: Protect your brand from your competition's ads Fill in the blank: A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. broad match Which of the following search advertising best practices will help you create an engaging ad experience? Align your landing page to the copy of your ad. True or false: Extensions show with your ad regardless of your Ad Rank. False If you wanted to highlight discounted pricing in your Google text ad, which ad extension should you include? Promotion Which of the following does NOT impact Ad Rank? Bidding Strategy What is programmatic advertising? The use of artificial intelligence and machine learning to buy ads in real-time What three platforms work together in programmatic advertising? Demand-side platform, supply-side platform, data management platform A DSP, SSP, and DMP work together to autonomously place digital ads in real time. What is the most popular bidding strategy for programmatic advertising? Real-time bidding