U C432 Healthcare Management and Strategy Already Passed

Acquisition The purchase (or merger) of an existing organization broad differentiation strategy type of strategy aimed at offering products that consumers perceive to be distinct from competitor's products and that appeal to a wide segment of a market Broad low-cost strategy type of strategy aimed at providing low-cost products to a broad customer segment Business model the underlying structure of an organization; the means through which an organization creates and delivers value to its customers and earns revenues Business-level strategy the strategic scope and direction of strategic business units (SBUs) Strategic business units (SBU) focus on specific product/service lines while under the umbrella of corporate direction Corporate-level strategy the overall strategic scope and direction of a corporation. primary function is to allocate capital funds to SBUs and decide which business to enter or exit Customer Value the perceived benefits of a product or service Diversification Strategic expansion into different businesses Emergent Strategy a pattern of actions that develop over time and become an organizations strategy de facto. identified by examining decisions that were made and the patterns that occurred as a result. also called realized strategy