AMA PCM Digital Marketing TOP TESTED Questions and CERTIFIED Answers 2024

What are long-tail keywords? - A. Competitive keywords that show a long list of search results B. General search phrases that will attract a large amount of visitors to your site C. Descriptive keywords used in less-common variations that help attract targeted customers to your site D. None of the above Answer - C. (Descriptive keywords used in less-common variations that help attract targeted customers to your site) Which of the following steps is NOT included when reviewing a keyword list? - A. Collecting the keywords that peoples search most or all of the time. B. Clarifying the target audiences C. Identifying demographic Characteristics D. Removing untargeted keywords Answer - C. (Identifying demographic characteristics) In terms of different tools for keyword research, which of the following can help you rank specific keywords, show what your competition is doing, and outline available opportunities? - A. Raven Tools B. Moz C. SEMrush D. Keyword Discovery