Capsim study guide to exam with 100% correct answer

Capsim study guide to exam with 100% correct answer What are the 5 market segments? and what is a market segment? - answer1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - answerthe positioning of a product in the different segments. Where do all 5 segments fall in the map? - answer- Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - bottom left = size - Bottom right = High end What does a segment manager do? - answerverify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. What is the difference between the market segments at the beginning of the round vs. the market segments in the final round? - answerThe fine cuts overlap in the beginning and in year 8; - only the rough cuts overlap. what is the distance between low and high preferred prices? - answer10 bucks Customers go through a two-stage buying process: The Rough Cut and the Fine Cut.... What two factors are considered in both the rough cut and fine cut of the customer buying process? - answermainly Price and Reliability - Age is not considered in the rough cut at all. What trend can be explicitly observed in the industry in which your company is operating? - answerProducts become smaller and smaller. - Example - Apple iphones get thinner and thinner. What's the measure for product reliability? - answerExpected time a product lasts MTBF (reliability) is - answer- Mean Time Between Failure. - This measures reliability, size and market segment. - measured in hour increments. - MTBF per 1,000 hours = 0.30 cents. - How much of a range does each segment have for MTBF? - 5,000 hour range. Products with an MTBF 1,000 hours below the segment's guideline lose about ___20__% of their customer survey score. changing MTBF does not affect - answeron percieved a