MGT312_week 2 apply CASE STUDY

T/312: WEEK 2: APPLY LeasePlan Effectively Manages Diversity The term, glass ceiling, was used to represent an absolute barrier or solid roadblock that prevented women from advancing to higherlevel positions. The ceiling resulted in women finding themselves stuck in lower-level jobs, ones that did not have profit and loss responsibility, and jobs with less visibility, power, and influence. This scenario is changing. This case illustrates the impact motivated leadership and changing company policies can have on gender diversity in the workplace. According to the United States Department of Labor, compared to women comprising 21 percent of the workforce in 1920, women comprised nearly half of the workforce in the United States in 2013, making gender diversity issues more and more important. This activity asks you to identify and apply your knowledge of such aspects of diversity. Read the case below and answer the questions that follow. In 2003, the representatives of LeasePlan USA's top customers were mostly women, as was the majority of the company's employees. However, men represented a large majority of top managers at the company, reflecting the old-boys network type culture that dominated the fleet industry. New leadership decided to change this and provided career counseling to women, revised reward systems to focus on performance instead of seniority, and replaced some existing managers. Two years ago, only one of seven top executives was a woman. Now, three of the top eight executives are women. The company's new chief executive claims that these changes are motivated by strategy rather than political correctness. He says, "LeasePlan doesn't build anything…Our sustainable competitive advantages are people." LeasePlan now also implements a development program catered specifically for female employees. The program includes skills assessments, career guidance, communications, brand building, and panel discussions with female executives from other companies. LeasePlan's efforts have yielded very