CPP Exam for the LERN Conference | 100 Questions with 100% Correct Answers | Updated & Verified
What is better Formula Pricing or Market Pricing? - Market Pricing When pricing, it is best to stay off of what type of numbers? - Round numbers Your Projected Income is $500, your Promotion Costs $50, your Production costs $200 and your Class Fee is $50. What is your go/no-go number? - 4. (Go/No-Go Point=Production Cost/Class Fee) If you have a course priced at $100, what are your two best price options? - $95 and $125 What is NOT a pricing strategy? - Formula price What are the "Three Big Costs?" - Promotion, Production, Administration What are the ideal Direct Costs and Operating Margin percentages? - 60%/40% What is the ideal Overall Cancellation Rate? - 15% Your Registrations Generated is 3,000, your Classes Offered is 200 and your Classes Cancelled is 50. What is your Average Participants per Class? - 20. (Registrations/Active Classes=Average Participants) What do you start with when building a budget? - Income Average Participants per Class Formula: - Total Students/Total Active Classes=Average Participants per Class Average Class Fee Formula: - Total Class Income/Total Students=Average Class Fee Cancellation Rate Formula: - Cancelled Classes/Total Classes Offered=Cancellation Rate Formulas for Determining Number of Classes to Offer per Subcategory: - Income Goal/Average Fee= Registrations Required Registrations Required/Average Students per Class= Classes to Run Classes to Run/(100%-Cancellation Rate)= Classes to Offer Your Average Participants is 10, your Average Fee is $100 and your Cancellation Rate is 20%. If your Income Goal is $200,000, how many classes do you need to offer? - 250 A Course Programmer should dedicate time to building a curriculum...True or False? - False How many stages in the LERN Needs Assessment Model? - 8 Surveying for best course price is NOT a good strategy...True or False? - True What describes a Cash Cow? - "Met expectations" What is the primary goal of marketing? - To establish a positive image Your USP (unique selling proposition) is something staff decide
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