MIST final exam Correct Questions & Answers(RATED A+)

What is the Von Neumann architecture and what are some of its characteristics? - ANSWER It is a stored program concept that came about in the 50's and 60's. - It is the structure of the modern computer - structure evolves over time Discuss network architecture and what it entails? - ANSWER - interconnected computers - network architectures were propriety - specialized equipment - star architecute evolved into the current hub and spoke model What is contention? - ANSWER When several computers talk at once, how to sort out the noise? What are two great sources for data visualization? - ANSWER Tableau and Excel What is an API? - ANSWER Application programming interface. It is a standard interface you can plug into and get a result What is an example of a company that employs API's? - ANSWER Google llows websites to use their API's What is IFTT.com and what does it rely on? - ANSWER It's a website that relies on API's. Creates a recipe that involves sensing some change What is IOT and what does it refer to? - ANSWER Internet of things. Refers to a network of physical objects of things that are embedded with electronics, sensors, software and network connectivity. These physical objects connect and exchange data with each other. What 3 geographic areas have the biggest interest in IOT? - ANSWER Singapore, India, South Korea What are 3 areas of concern with IOT? - ANSWER Data privacy, data security, data reliability What was an example of an "enchanted object" in the video? - ANSWER an umbrella that flashes colors when its supposed to rain Discuss the internet of cars - ANSWER call car to autonomiously pick you up, enter destination and are routed through traffic flows, car travels with "platoon" of vehicles, connected with everything you need in your car, dropped off at doorstep of destination In regards to IOT and data what does every device do? - ANSWER generates data In the analytics 3.0 article what does ABD and BBD mean? - ANSWER After Big Data and Before Big Data What characterizes Analytic s 1.0? - ANSWER -Business intelligence -data warehouses -competing on analytic s What characterizes Analytic s 2.0? - ANSWER - unstructured data -in-memory computing -data products What characterizes Analytic s 3.0? - ANSWER -Devices and algorithms -optimization What is Hadoop and what did it accomplish? - ANSWER an open source software framework for fast batch data processing across parallel servers. It helped develop and analyze big data What are some companies that are using Anallytics 3.0? - ANSWER GE, UPS, Bosch group, Schneider electric, What is Digital Ubiquity and what is involved in it? - ANSWER Refers to digital data 1. perfect transmission 2. replication without degradation 3. marginal cost less than 0 In regards to software development what are companies moving towards? - ANSWER -"low code" or "no code" platform -allows MAC's and Windows to talk Why does target care about pregnancy? - ANSWER Old routines are in flux; buying habits fall apart. "We knew that if we could identify them in their second trimester, there's a good chance we could capture them for years." How does Target figure out when a customer is due? - ANSWER 25-item algorithm can predict due date: Prenatal vitamin purchases (20 weeks), High quantities of unscented lotion (2nd tri), extra-large bags of cotton balls, etc. Algorithm can be supplemented with data from online cookies, purchased demographic data, home purchase data, car registration data, etc. "Predictive analytics department" In data model elements what are the identifying parts? - ANSWER entity (top) primary key (below that) attribute(s) (below that) relationship is between entities What is cardinality and where is it placed on the model? - ANSWER -refers to the maximum number of times an instance in one entity can be associated with instances in the related entity -on the inside closest to the entity What is modality? - ANSWER -refers to the minimum number of times an instance in one entity can be associated with an instance in the related entity -beside the cardinality side In regards to data what defined customer relationships in the old way? - ANSWER unidirectional marketing message products that satisfy/delight company generated product and content four P's (product, price, place, promotion) trust in experts majority fallacy What is the majority fallacy? - ANSWER builds a product that appeal to the whole market In regards to data what defines customer relationships in the new way? - ANSWER four C's (consumer, cost, convenience, communication) multi-directional conversation "user generated content" trust in friends experiences that engage user product co-creation niche markets (long tail) what is a niche market? - ANSWER groups of people that buy certain products what is crm and what is it comprised of? - ANSWER customer relationship model -customer sales data -broad market/ se