Which type of social media platform is most like old media? - ANSYou Tube-- simulates TV
When adopting the use of social media in emergency management, it is important to have: -
ANSAn outcome you wish to achieve through the use of social media tools
What is a major internal concern that could affect the incorporation of social media into
emergency management? - ANSPrivacy, IT Security, and familiarity
By posting a video on Youtube, displaying an emergency response drill to a domestic terrorism
situation, an emergency management agency succeeds in not only preparing first responders,
but also in - ANSInforming the public and helping the community feel at ease
The best reason for evaluating the measurement of your social media impact is to: -
ANSCompare success, ID popular media, find ways to adjust content
Which transition level is designed to begin the process of public participation? - ANSLevel 4:
Cooperate
Social media is a valuable tool because it: - ANSAccelerates sharing, widely available, capacity
for community involvement
By allowing a community group to repost your content, and following them in order to support
them where you can and to insure your content is represented properly, your organization is
able to: - ANSRespond to new, incorrect, or conflicting information
In order to be more cost effective, it is important when establishing a support structure to: -
ANSBe creative in using current staff and to cross train on the different platforms used
Taking information, gathering tasks, that would normally be done by in house, dedicated staff,
and outsourcing to the public is known as: - ANSCrowd sourcing
What is the most useful advantage of social media in an emergency response effort? -
ANSAbility to communicate directly, SA, and speed of delivery
In order to increase your capacity to manage social media communication, in particular during a
crisis when social networks are very active with posts, an option would be to: - ANSUse
preidentified, trained volunteers
An example of fostering transparency and accountability would be to: - ANSCorrect
misinformation concerning a failing pumping station during a severe rainstorm