Exam (elaborations)
MARK 3000 McManus Test One with 100% correct Answers
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Marketing - Correct ️️ Anticipating (research) and determining the needs/wants of consumers (target market) and satisfying those needs through the use of the 4 P's (product, promotion, place, price) to create long-term exchanges of value Value - Correct ️️ ratio of what is given up for what is obtained Exchange of value: both parties must believe they are getting value for an exchange to take place - Value is created through the marketing mix (4 P's) 4 P's - Correct ️️ Product: creating value Price: capturing value Place: delivering value Promoting: communicating value
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Institution
Grantham
Course
Grantham
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- Grantham
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- January 15, 2024
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- Written in
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