Sitecore 9 Certification | 160 Questions with 100% Correct Answers | Verified | Latest Update 2024

What is a WCMS? - A web content management system is a platform that provides: - Website authoring - Collaboration - Administration tools What are the pillars of a WCMS - 1. Data Definition: Basic data infrastructure for website content 2. Content: The actual data required to show the website 3. Presentation: The content in a format to be consumed (look and feel of the web pages) How are the WCMS pillars apply to Sitecore? - 1. Data Definition: Templates = data schema 2. Content: Items, defined by templates and info in stored fields (in a tree structure) 3. Presentation: Layout & Components to transform content into desired format (HTML, JSON, XML, ...) What marketing functionalities are offered by Sitecore eXperience WCMS? - 1. Analytics: Track visitors activity 2. Insights: Analyze the collected info 3. Decisions: targeted and personalized content 4. Automation: Individual conversation according to the visitor's online and offline behavior