Btec Business Unit 2 - Developing a
marketing campaign
Rationale (Activity 1) - ANS1) Discuss market information
2) Discuss the validity and reliability of your market research
3)Define what the marketing objectives are
4) PESTLE Analysis on business (External)
5) SWOT Analysis on business (Internal)
6) Justification and discuss initial ideas for the marketing plan
1) Discuss the market information - ANSYou could possibly use the 5C's Analysis.
5C's = Company, Customers, Competitors, Climate
5C's analysis ( more depth) - ANSCompany = Pick out important information about company
(starlight classics), you could talk about strengths/weaknesses etc..
Customers= Discuss and analyse the most relevant information such as: Market size, Target
market, Frequency of purchase, Fashion and trends, Customer needs and wants.
Competitors= Discuss who the competitors are, what their market size is, their product
ranges,Prices, distribution channels etc...
Climate= This will be covered in the PESTLE Analysis (External factors).
Use this method to make sure you are constantly analysing data in context of the case study -
ANS1) State your research.
2) Explain what it means.
3)Analyse how it could effect the businesses marketing activity (link to case study)
Validity and Reliability (2) - ANSAfter discussing your research you must evaluate the validity
and reliability of the data you used.
Marketing Objectives (3) - ANSYou should make up 3 marketing objectives = they need ti be
S.M.A.R.T objectives.
marketing campaign
Rationale (Activity 1) - ANS1) Discuss market information
2) Discuss the validity and reliability of your market research
3)Define what the marketing objectives are
4) PESTLE Analysis on business (External)
5) SWOT Analysis on business (Internal)
6) Justification and discuss initial ideas for the marketing plan
1) Discuss the market information - ANSYou could possibly use the 5C's Analysis.
5C's = Company, Customers, Competitors, Climate
5C's analysis ( more depth) - ANSCompany = Pick out important information about company
(starlight classics), you could talk about strengths/weaknesses etc..
Customers= Discuss and analyse the most relevant information such as: Market size, Target
market, Frequency of purchase, Fashion and trends, Customer needs and wants.
Competitors= Discuss who the competitors are, what their market size is, their product
ranges,Prices, distribution channels etc...
Climate= This will be covered in the PESTLE Analysis (External factors).
Use this method to make sure you are constantly analysing data in context of the case study -
ANS1) State your research.
2) Explain what it means.
3)Analyse how it could effect the businesses marketing activity (link to case study)
Validity and Reliability (2) - ANSAfter discussing your research you must evaluate the validity
and reliability of the data you used.
Marketing Objectives (3) - ANSYou should make up 3 marketing objectives = they need ti be
S.M.A.R.T objectives.
