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MGT6311 Midterm Questions With 100% Accurate Answers 2024

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MGT6311 Midterm Questions With 100% Accurate Answers 2024 1. What is the main purpose of marketing? - Correct Ans-creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) 2. What is the main purpose of digital marketing? - Correct Ans-using the internet, social media, and other digital channels to drive demand 3. strategy - Correct Ans-set of ideas that outline how a product line/brand will achieve its objectives 4. tactic - Correct Ans-specific action/method that contributes to achieving a goal 5. GOST - Correct Ans-goals, objectives, strategies, tactics 6. What are the 5 C's of marketing? - Correct Ans-customers, company, competitors, collaborators, context 7. What are marketing personas? - Correct Ans-fictional customer profiles used to target marketing materials to specific customer segments 8. What are the 5 P's of the marketing mix? - Correct Ans-price, product, place/placement, people, promotion 9. What are Porter's 5 forces? - Correct Ans-competitive rivalry, power of customer, threat of new entrants, power of suppliers, threat of substitute products 10. What does PESTLE stand for? - Correct Ans...

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