Strategy & Marketing with correct answers

Difference between strategy and tactic decision - while in strategy you set long term objectives and you plan to achieve such objectives, tactics refer to how you concretize and implement your strategy by means of actions performed on a daily basis strategic decision - is a decision that has long term, significant, multi-dimensional and nonreversible effects on the final goal of the organization. It usually requires large amounts of resources and it usually requires top management involvement. Strategy - an integrated, comprehensive plan which - identifies the scope and the direction of the organisation (decision maker) - is aimed at obtaining long term performance superior to competitors (in relation to the goal) - integrates a coherent set of strategic decisions Marketing - Analysis and understanding of the behaviour of customers and how to find a mutually profitable relationship with them. Business Model Canvas - A tool to represent the ideas of the company about value generation 9 components: - Customer Segments - Customer Relationships - Channels - Value Proposition - Key Activities - Key Resources - Key Partners - Cost Structure - Revenue Streams BMC - Customer Segments - The groups of customers with distinct characteristics