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GEB 4890 - Business Strategy Chapter 7 Questions and Answers Graded A+
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What are reasons that companies expand into foreign markets? to achieve lower costs to gain access to low-cost production to gain access to new customers Companies are often motivated to enter foreign markets to take advantage of new resources and capabilities. Creating a strategy for entering an international market can be more difficult than entering a domestic market because buyer preferences in foreign markets force companies to customize their products. Spurring market growth in a domestic market can translate into an international competitive advantage owing to which of the following? increasing innovation and quality improvements
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