MARKETING 431 SFSU WEEK 8 QUESTIONS AND ANSWERS

MARKETING 431 SFSU WEEK 8 QUESTIONS AND ANSWERS _____________ occurs when there is a clash of goals and methods between distribution channel members. Select one: a. Whining. b. Channel conflict c. Cognitive dissonance d. Disintermediation e. Administered systems - Answer-B A ________________ is all of the organizations and activities associated with moving the product from producer to end user? Select one: a. Cartel b. Market segment c. Sales organization d. Business e. Marketing Channel - Answer-E One drawback to adopting an intensive market coverage strategy is that there is no incentive for channel partners to promote your product because it isn't "special". Select one: True False - Answer-True A marketing channel helps to create ______ utility? Select one: a. Place b. Electric c. Image d. Form e. Time - Answer-A Which of the following is NOT a reason a company might want to have more than one marketing channel? Select one: a. To provide local service to customers in different areas of the country. b. To avoid becoming dependent on a single middleperson c. Because you sell the same product to two completely different customer groups d. In order to earn back money that otherwise would have been earned by your retail network. e. To serve customers in different industries. - Answer-D Carlina operates an automobile parts manufacturing plant in Chillicothe, Ohio. She has automotive customers in Michigan, Ohio, Tennessee, Georgia and Indiana. Because most of her customers insist on Just In Time inventory management she needs to know exactly when the shipments of her product to the customer will arrive. Carlina uses _________ transportation for this part of her business? Select one: a. Air b. Truck c. Pipeline d. Rail e. Water - Answer-B