UGBA 10 Module 2 Marketing question n answers graded A+

UGBA 10 Module 2 MarketingMarketing - correct answer the process of creating value for customers and building strong customer relationships in oder to capture value from customers on return Way to shape impressions/build relationships 1 - correct answer advertising Way to shape impressions/build relationships 2 - correct answer price Way to shape impressions/build relationships 3 - correct answer community, other users, spokespeople Way to shape impressions/build relationships 4 - correct answer Name, logo, and characters Way to shape impressions/build relationships 5 - correct answer Website Way to shape impressions/build relationships 6 - correct answer Product Experience (quality) Way to shape impressions/build relationships 7 - correct answer product distribution/availability Way to shape impressions/build relationships 8 - correct answer purchase experience Way to shape impressions/build relationships 9 - correct answer post purchase services Way to shape impressions/build relationships 10 - correct answer Reviews Way to shape impressions/build relationships 11 - correct answer Reputation Market - correct answer a group of end users with an unsatisfied need and the desire and the means to fill it Value Proposition - correct answer Benefits they provide customers and how they differ from competitors Customer Segmentation - correct answer grouping customers by shared needs or preferences allows marketing to be more effective Types of Info Generating Customer Insights 1 - correct answer Customer psychographics and demographics Types of Info Generating Customer Insights 2 - correct answer Perceptions, beliefs, motivations, and behaviors Types of Info Generating Customer Insights 3 - correct answer Satisfaction and path to purchase Types of Info Generating Customer Insights 4 - correct answer Purchase drivers: what is important Types of Info Generating Customer Insights 5 - correct answer Purchase Barriers: What gets in the way? Types of Info Generating Customer Insights 6 - correct answer Price Sensitivity Source of Customer Insight: Internal View includes - correct answer includes employees (sales, customer service), and sales data Source of Customer Insight: External View includes - correct answer Customer Advisory Boards, Custom Research, Third Party/syndicated research, competitive intelligence, social media Goal of Marketing - correct answer To create value for the business by creating value for customers