Customer Experience Activity for MKT 5376
This document provides insights into what constitutes a great customer experience, how employees can deliver exceptional performance, the importance of data in modern marketing, and the key elements of the 1-to-1 customer journey. These concepts are discussed based on the article "How to Keep Your Customers Coming Back."
Written for
- Institution
-
Texas Tech University
- Course
- Unknown
Document information
- Uploaded on
- November 5, 2023
- Number of pages
- 3
- Written in
- 2023/2024
- Type
- Case
- Professor(s)
- Debra laverie
- Grade
- A+
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