Summary of Qualitative Research Methods - ABC (first half)

Whatis knowable?
Positivist Approach

#realityexists objectivity #
stable and meastable world
#numbers generalisation fevidence of frequency #bias dimination


#survey, poll, questionnaire, content analysis ETC- outsidersperspective
#




Deductive Legic theory >
Apothesis > Observation ( Confirmation




Interpretinist Approach Constructivism

Asocially constructed realitysubjectivitydata construction participants
with


#language contextualised evidence of meaning
# #intuition

interview, ethography,
#
case study, documentanalysis #EMic -

insidersperspective




Qualitative Research is
attempting
not to predict whatmay happen in the future, but to understand nature
the


setting-what
of that means
it for participants in that
setting, whattheir lifes are like, what's going on for them,

whattheir world looks like that to be able to communicate
the analysis
meanings are, what the in particular setting and in
-




thatfaithfullyto interested in that The strives for of understanding.
others who are
setting... analysis depth


Inductive Logic Observation > Pattern > Tentative Proposition >
Theory



Research Design
Model for qualitative research


Goals Conceptual
- Framework


I
↑
*
i
1~ L
Research Question,
W
i
L
↑~w
methods -> Validity


Grounded Theory

#grounded data processes, actions of manyindividuals finternews selective data
in Hopen, axial, coding


Ethnography

#describing culture-shary groups shared patterns Hinterviews



Netnography

Avirtual communities online culture and practices #observation


Challenges incompleteness #natural observation raccess #distance to filter relevance