Real Estate Marketing SAE| 173 questions and answers.

With a customer wants In virtually all cases, agents are responsible for delivering... Form utility Describes how property is made available when and where the customer wants it Place strategy When considering the best media to reach the target market, the agent is addressing? Place utility Properties must be at a convenient location for the customers, is what kind of utility? Possession utility Credit must be available, buyer must be able to buy, in the property must be deliverable, is what kind of utility? Time utility Getting what you want, when you want it, is what kind of utility? Services utility Agents have a working knowledge of inventory, financing, real estate laws, marketing, and more. What kind of utility is this? Faulty marketing mix An agent takes a listing in immediately set up an open house for the following week. Agent does advertising goes door-to-door and phone call canvassing, But have yet to receive one inquiry. What is the problem faced by the agent? Personal selling or salesmanship Which element is best known in the promotional strategy? Price _________ Is affected by many factors, such as the under supply of housing, newspaper articles, prospect memories, oversupply of qualified buyers, or the expectation of quality service. Sales era During which of the following periods were sales people trained to assume that customers would avoid buying their goods and services? Sales era A time between the 1930s and the 1950s when surplus inventories were common Promotional strategy Salesmanship or personal selling is part of the total marketing mix. Personal selling is a part of which element of the marketing mix? Effective marketing When an agent is responsible for helping a buyer find a useful property in the right location, at the right price, and it's available at the right time, this is the result of? Time utility What is the utility that calls for an adequate availability of listings? place strategy Title companies, listing agents, selling agencies, lenders, appraisers and others involved and delivering the property to the customer are a part of? Time utility The prospect is considering purchasing a pre-built tract home rather than building a custom home, they may be taking which utility into account? Form utility Prospects who are interested in controlling their environment, or in building a home rather than purchasing existing one, measure the usefulness of a purchase by using what utility? Delivery of the message The place strategy is most concerned with? place strategy Describes how, through channels of distribution, the potential customer receives the promotional message Marketing era During which period did prospects have a variety of choices among products and services? Long term activity Advertising, publicity, sales promotion, or part of the promotional mix that is made up of what activity? Personal selling What is considered a short term activity for the promotional mix? Place utility Describes the availability of goods or services at convenient locations Time utility Are utility that calls for an adequate availability of listings Services utility Information that is necessary for decision making and that is delivered to the customer defines? Information that is necessary for decision making and that is delivered to the customer defines? Time management skills Breaks down long-term goals into manageable weekly and daily goals that must be completed Segmenting the market When agents evaluate the size and demographic makeup of the market, the percentage of people with children, the number of married couples, their incomes, occupations and interest, the agent is? customer orientation Agents that have identified the needs of groups of buyers, sellers, and even other agents A place strategy When agents attempt to increase customer awareness, they may want to consider institutional advertising on the radio and television. This is an example of what kind of strategy? Place strategy What kind of strategy is Concerned with how the public learns that properties are available for sale. The buyer Agents often identify the role players involved in every transaction. Which one typically negotiates the transaction? Strength, weakness, opportunities, and threats What does SWOT mean? Office image Having a distinctive sign and stationary, listening to customers, or viewing properties at the prices the customers want to pay are examples of? The marketing concept Businesses that have learned they must identify consumer needs and meet those needs before developing new products also understand? Systems orientation What is the most difficult for a real estate broker/owner to implement? Safety and regulations Prospects purchase homes expecting the plumbing to work, the lights to go on and off, and the roof to be free of leaks. Various things are addressed when building a company image. The item describe the here concerns? Gate keeper The individual that informs the decider of the details or other information about the proposal Mission statement Establishes the purpose of the firm, why it's in business, in the market for its services The marketing concept A concept that calls for agents to protect interest of their customers Marketing objectives Identifying with some specifically the number of listings or the market share a company or an agent will have by month, by quarter, and by the end of the year is known ass?