Marketing Quiz 1 (114 120) fully solved graded A+ 2023

Marketing Quiz 1 (114 120)A company's marketing executives should assess the _____ in terms of a general analysis of a business problem or opportunity the company is facing. 5Cs What did the early marketplace primarily focus on? product Why do accounting and finance need to acknowledge the importance of marketing? because the CEOs do What is one of the largest factors stressing out marketers these days? the pressure to show results What do the letters CMO represent? Chief Marketing Officer If you ask the average person, "What is marketing?," one of the things you might hear is: Marketing is sales and advertising One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to _____. have a seat at the table with the CEO, CFO, etc. Which of the following is defined to be an exchange between a firm and its customers? marketing Due to marketing's success in business, what do management gurus think about marketing's role in a company? that it's not just a function anymore Marketing is thought to be evidence of an evolved ____. market A ____ item is something that is purchased without much thought before the purchase. convenience Which of the following is NOT an example of design? pleasant smell Whether the buyer is a consumer or a business, the buying process is ____. consistent Customer involvement is ____ on a B2C specialty purchase. high Why is Dell's darker, deep blue color trademarked? the blue color is well associated to Dell's brand A straight rebuy, like when the office needs more paper, is common for ____ customers. B2B B.F. Skinner discovered ____ with his studies on pigeons pecking at a target to get a food pellet. operant conditioning If a marketer wants a customer to have a higher motivation to learn more about a product, he should do what? create customer involvement Why do women who work the cosmetic counters in department stores wish to spray you? to appeal to your sense of smell, and make you remember the product What is a classic marketing exercise that is used to declare that one's own product is superior to the market leader? blind taste tests Gender, age and income are all qualities of what segmentation base? demographic