MKT 450 Exam 1 fully solved graded A+ 2023 passed

MKT 450 Exam 1 fully solved graded A+ 2023 passedDuring the __________ phase of the purchase process, the customer identifies that something is lacking. a. purchase b. pre-purchase c. post purchase d. final B. pre purchase During the purchase phase for new skis, Larry creates a __________ based on his skiing ability and price. a. mindset b. purchase set c. consideration set d. requirement set c. consideration set Which phase of the purchase process generates word of mouth? a. customer evaluation b. pre-purchase c. purchase d. post-purchase d. post purchase Whether the buyer is a consumer or a business, the buying process is a. consistent. b. inconsistent. c. exhausting. d. simple a. consistent A __________ item is something that is purchased without much thought before the purchase. a. quick b. specialty c. convenience d. shopping c. convenience A straight rebuy, like when the office needs more paper, is common for __________ customers. a. B2B b. B2C c. C2B d. C2C a. B2B The different types of purchases are different because a. of the product itself. b. of the differences in the mind of the customer. c. of customer attitudes. d. the price varies b. of the differences in the mind of the consumer Customer involvement is __________ on a B2C specialty purchase. a. very low b. low c. medium d. high d. high A customer would be more price sensitive when buying gum than when buying a. gasoline. b. paper. c. bananas. d. a laptop d. a laptop A customer loyalty program for high-involvement products would take the form of a. brand communities. b. price discounts. c. buy one, get one free. d. giveaways a. brand communities Which products need to be widely available so the customer can pick them up without much thought? a. all products b. medium-involvement products c. low-involvement products d. high-involvement products c. low-involvement products The promotion for a high-involvement purchase will have a lot more __________ associated with it. a. brand names b. information c. noise d. pictures b. information If you are not in the market for a new house, you will most likely __________ ads for new houses. a. hear b. see c. ignore d. pay attention to c. ignore