MKT 415 Promotion and Advertising Topic 1 Assignment Emerging Model for Integrated Marketing Communication Grand Canyon

Description: Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others. The paper should consider the five forces of competition, including competitors, buyers, suppliers, potential entrants, and substitutes. The paper must be supported by appropriately cited research. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.