CMN 465 Exam 2 Questions With Complete Solutions

Social Marketing 6 Steps correct answer: 1. Describe social issue, background, purpose and focus 2. Conduct situation analysis, review prior effects 3. Select priority audience 4. Behavior Objectives and Target Goals 5. Audience insights 6. Crafting a desired positioning Step 1 correct answer: Describe social issues, background, purpose and focus Social issue and background correct answer: What is the problem? Who is on your team? What is the problem? correct answer: Journalist 6 questions (who, what, why, where, when, how) Wicked problem The Big 5 Identify the purpose Who is on your team? correct answer: Individuals within an organization and in other organizations that can help to design, evaluate and implement campaign team is there to help with steps Purpose correct answer: the ultimate perceived benefits if your priority audience performs the recommended behavior what will come out of audience choosing your behavior consists of objectives, focusing on what we have to do to win, and goals Objectives correct answer: Knowledge Beliefs Behavior Knowledge correct answer: certain things you want the audience to know gaining a good understanding of the process Belief correct answer: things you want the audience to believe and feel attitudes, feelings, opinion, values Behavior correct answer: gold standard how you want audience to behave if you have an objective, it has to be desired to perform that behavior specific action Goals correct answer: establish a desired level of behavior change as a result of program / campaign effort what are you trying to accomplish? Focus correct answer: Behavior change potential Market supply Organizational Match Funding sources Impact Behavioral change potential correct answer: is there a clea