CMN 465 TESTS COMPILATION BUNDLE

Promotion correct answer: message strategy, messenger, creative strategy, channel Message Strategy correct answer: what you want priority audience to do, know, and believe Ideal Messengers correct answer: credible, likable, attractive, relatable Messenger Strategy correct answer: credib...

3 types of objectives correct answer: belief, knowledge, behavior McKenzie-Mohr Framework correct answer: impact, willingness, measurability, market opportunity, market supply What are goals? correct answer: goals establish a level of behavior change as a result of program efforts goals ar...

3 types of Behavior objectives: correct answer: 1. Beliefs 2. Knowledge 3. Behavior *matters the most* (don't promote more than 2) Objectives correct answer: Impact Willingness Measurability Market opportunity Market supply establish a level of the behavior change as a result of desir...

Social Marketing 6 Steps correct answer: 1. Describe social issue, background, purpose and focus 2. Conduct situation analysis, review prior effects 3. Select priority audience 4. Behavior Objectives and Target Goals 5. Audience insights 6. Crafting a desired positioning Step 1 correct an...

journalist 6 questions correct answer: who, what, when, where, why, how step 1 of social marketing campaign correct answer: Step 1: Describe Social Issue, Background, Purpose, & Focus Step 2 of social marketing correct answer: Step 2: Conduct Situation Analysis, Review Prior Efforts purp...